A Study on Advertising Expressive Factors of Fashion Products on Brand Equity -Focused on Mediate Role of Brand Personality-
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of the Korean Society of Clothing and Textiles
سال: 2008
ISSN: 1225-1151
DOI: 10.5850/jksct.2008.32.11.1659